Twitter

The Chief Marketer survey also asked why brands and companies are using social networks.  The responses were varied, but show the folowing results.

Drive traffic to web site - 69%
Speak to fans - 59%
Generate leads - 46%
Generate sales - 40%
Generate opt-ins - 28%
Keep up with competition - 20%
Handle customer problems - 16%

(Source - Chief Marketer)

More people are using Twitter than ever before.
US adult Twitterers (or is it Tweeterers?) totaled 6 million in 2008.  In 2009, the amount of Twitterers tripled to 18 million.  Projected Twitterers for 2010 are 26 million; that’s 15.5% of all adults who are online!
What the Tweet!
(Source — eMarketer; September 2009)
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