Social Media Marketing

Here’s some interesting stats regarding Generation Y and their use of social media sites.

99% of those 18-24 have a profile on a social networking site (Seems high to me.) (Source — Participatory Marketing Network; May, 2010)
75% of Americans 18-34 have a Facebook or My Space account (Harris Interactive; April 2009)
66% of marketers used social media [...]

One of the sites you may want to block at your workplace is Facebook.  I have seen it be the biggest time sucker in the workplace today.
And, it’s not stopping anytime soon.
comScore reports that Facebook gained more than 8.5 million unique monthly visitors in May.
Kind of makes the 30,000 who de-listed under the privacy controversy irrelevant.

Radio Ink gives an interesting list of facts about social media and the digital media boom.

96% of generation Y’ers have joined a social network.
1 of 8 couples married in the USA met through a social networking site.  I wonder if this includes internet dating sites?
The fastest growing segment on Facebook is women 55 to 65.
YouTube [...]

I get tired of all of the articles that talk about the difference between men and women.  We know; we’re different.
 
 
One of the places where those differences show up is in social networking sites.
Here’s some stats regarding use of Facebook by the sexes.
 

Facebook attracts 46 million more women than men per month and is 57% [...]

The Facebook boom continues.
In December, 2009, Facebook had 112 million visitors.  That’s more than double what it had the year before.  73% of all adults that use social networking sites have a Facebook account.
Twitter finished the year with 20 million users–a 9 times increase from the year before.  Twitter’s growth occurred mostly from February to [...]

The Geico commercial shows the money with the eyes and plays the song: “I always feel like somebody’s watching you.”
Find out who is following you on Twitter.
This tool will take your followers on Twitter and give you demographic statistics on the followers.  It’s really cool to see the breakdown of males versus females and states [...]

The Chief Marketer survey also asked why brands and companies are using social networks.  The responses were varied, but show the folowing results.

Drive traffic to web site - 69%
Speak to fans - 59%
Generate leads - 46%
Generate sales - 40%
Generate opt-ins - 28%
Keep up with competition - 20%
Handle customer problems - 16%

(Source - Chief Marketer)

Sometimes things come along in your business where expenses are difficult to justify, but then once you have purchased them, you realize just how valuable that purchase was.
Such is the case with SEO Moz.  At $799 per year, it’s tough for a blogger to justify that cost.  Sure, you can understand it if you are [...]

Interactive marketing in the United States will reach $55 billion by 2014, according to a study by Forrester Research.
Search marketing will lead the growth, totaling $31.5 billion by 2014, followed by display advertising at $16.9 billion.  Social media projects to $3.1 billion and email marketing to $2.1 billion.
The news is not good news for traditional [...]

There are more women on Twitter than men, according to a May 2009 study of Twitter users.
55% of Twitter users are female.
Men have more followers.  Of those that women follow, 56% are men.  Of those that men follow, an even larger 65% are men.

Total minutes spent on Facebook are up 7 times year over year.  In addition, time spent on social networking and blog sites is up 83%!
Total time spent on Facebook is 13.9 billion minutes per month making it the overwhelming # 1 social networking site.  MySpace, which used to dominate this space, is # 2 followed [...]

Facebook is young, but not all of it.  Social media is growing quickly so if you plan on sitting on the sidelines much longer, you may miss out on this expanding phenomenon.
In fact, 13% of American Facebook users are over the age of 30.  In Canada, 34% are over the age of 30.  With 25 million [...]