search engine marketing

If anybody thinks that Google has reached its zenith, think again.
According to ComScore, there were 131 billion searches in December, 2009.  That’s a 46% increase in searches over the previous year.

15.9 billion searches were performed by Americans in May 2010; that’s up 3% from just a month earlier, according to comScore.
Google continues to lead the pack wtih 63.7% market share.  Yahoo was at 18.3% and MSN at 12.1%.
The only search engine to lose market share was AOL which saw its gross search volume drop from [...]

Google continues its dominance of search engine traffic, according to Hitwise, for April 2010.

Google — 71.40%
Yahoo — 14.96%
Bing — 9.83%
Ask — 2.83%

Not as if it needed it, but Google is continuing to enhance its product with the official release of Google Caffeine.
Google’s new web indexing systems is faster and more comprehensive, according to Carrie Grimes, a Google software engineer.
Our old index had several layers, some of which were refreshed at a faster rate than others; [...]

Searching on a mobile phone means Google, although it doesn’t have the same lead that it has on computer searches.  In total, 13.5% of all mobile web page views are spent using search engines.

Google — 9.0%
Yahoo — 4.3%
Bing — 0.03%

(Source — Opera Software)

Google continues to dominate the landscape of search in the USA.
According to ComScore’s December ‘09 study, search engine market share in the USA is as follows:

Google - 65.7%
Yahoo - 17.3%
MSN - 10.3%
Ask - 3.7%
AOL - 2.6%

The interesting part of the search engine market share is that the combined share of Yahoo and Bing (MSN) is [...]

Real-time search is dramatically changing search results at Google.  If the soon-to-be implemented Caffeine program is Google on speed, then the rankings are going to be changing constantly on premium keyword terms.
Get Clickz’ publisher Bob Bentz was quoted in a January 12, 2010 article in Digital Media Buzz.

According to a study from Hitwise, search engine market share ranked by volume of searches breaks down as follows:

Google — 70.93%
Yahoo! — 16.58%
Bing — 8.91%
Ask — 2.54%
AOL — 0.28%

Bing continues to make its mark in search engine market share.  Its pending partnership with Yahoo will further boost its search volume in the future.  Google, however, [...]

If you have a new web site, a good way to get it “on the board” in terms of search is to submit to directories.  Now, this isn’t, of course, as valuable as it once was, but its a quick and easy way to get some inbound links.
Bob Bentz, publisher of the GetClickz blog, gives [...]

Internet advertising in 2008 showed a growth of 10.6% over 2007–not bad considering the state of the economy.  (Source — PriceWaterhouseCoopers)
Fall 2008 showed the drop on Wall Street and the widespread negativity in business.  This caused fourth quarter ad sales growth to be up just 2.6% over the 2007 fourth quarter.
Search engine marketing showed the [...]