Pay Per Click Tips

The economy appears to be having an effect on paid search.  If you own Google stock, perhaps you already know that.
7.25% of all search engine traffic to all categories of websites currently comes from paid clicks (Hitwise, May 9, 2009).  Last year, in this same period, 9.84% of all clicks came from paid clicks.
Part of [...]

If you are doing pay per click, you want to maximize your clicks while keeping in line with your budget.  It’s always scary to make your pay per click program more aggressive by going out on the Content Network or using the Broad Match option.
For example, if you are a watch e-commerce retailer, and you [...]