Mobile Marketing

Thanks to Radio Nigeria for the posting of my radio text messaging video on its site.  There’s a wealth of radio information on the site for anybody in the radio business.

For several years now, many marketers have wondered if this was The Year of Mobile.
If 2009 was any indication, The Year of Mobile has not only come, but bigger things are coming in 2010 for the service that The New York Times called “the most powerful advertising medium of all-time.”
Thanks to the increasing traction of [...]

Mobile marketing is the most effective marketing medium of all-time.  The reason it is so darn effective is that you are actually promoting to people that want to receive your promotional text messages.  In fact, they have requested them, unlike other advertising that they’d simply prefer to not receive.
Bob Bentz of Advanced Telecom Services and [...]

Here’s an interesting article from the publisher of Get Clickz about mobile coupons and its results.

A starter guide to mobile coupons - iMediaConnection.com

“Take a look at this article from Bob Bentz, of 84444.com and Advanced Telecom Services.”
With consumers pinching pennies more than ever, mobile coupons are a great way to target them at the point of [...]

TELEMEDIA MEETS THE MEDIA CHALLENGE IN LIVERPOOL
 
Liverpool, England – The Telemedia industry usually attracts all the wrong kind of attention from the media: just look how the TV and the press went to town on the industry when participation television became a bit mired in controversy. But next week we are turning all that on its head as the [...]

According to an article published by mobile marketing site 84444.com, 20.2% of all American households
are now cell phone-only households.
Not surprisingly, the story indicates that poorer, younger, and unrelated members of a household are most likely to have cut the cord of their landline phone and become cell-phone only households. 
The number of cell phone-only households continues [...]

Interactive marketing in the United States will reach $55 billion by 2014, according to a study by Forrester Research.
Search marketing will lead the growth, totaling $31.5 billion by 2014, followed by display advertising at $16.9 billion.  Social media projects to $3.1 billion and email marketing to $2.1 billion.
The news is not good news for traditional [...]

The Canadian House of Commons has introduced a bill to create the Electronic Commerce Protection Act (ECPA).  It is Canada’s version of the less than successful US CAN-SPAM legislation.
The bill seeks to cut down on SPAM, but also addresses phishing, spyware, and unsolicited text messages.
Penalties for violations are stiff.  Businesses and consumers can take civil [...]

“Mobile marketing continues to grow,” said Bob Bentz, president of Advanced Telecom Services.  “When we talk to advertising agencies, they usually know very little about it, but once they try it, their customers are sold.”
The best thing about mobile marketing is being able to have a one-on-one relationship with the consumer or prospect on the [...]

Is 2009 the Year of Mobile Marketing?
We’ve been hearing about the potential of marketing by text message for some time now.  But, not as many major brands have got into the act as one would have thought.
It’s surprising that it hasn’t been more popular given that 94% of all text messages are opened and read [...]

Search is moving from the internet to the cell phone.  In fact, some search functions, even mobile classifieds offered by newspapers like the Houston Chronicle mobile, have now gone to the cell phone.
Mobile Search Engine Preferences
Google — 60.1%
Yahoo — 36.4%
Carrier Search Engine — 21.9%
Microsoft — 10.3%
AOL — 6.7%
(Totals add up to more than 100% due [...]

We think of it as something new, but the internet is really almost forty years old.
1965 — The first online system prototype is developed and the term “hypertext” is coined by Ted Nelson.
1981 — First email sent.
1985 — First domain registered.
1989 — HTTP created.
1991 — World Wide Web software released by Sir Tim Berners-Lee.
1992 — [...]

by Anthony Wayne
First there was dating by telephone IVR services and 900 numbers, then it evolved to internet dating, and now to text message dating.
The Austin Statesman did an article about text message dating that featured an interview with our own BallparkBob.
Internet marketers can also find dates while working those late hours energized by Red [...]

Mobile Marketing is only being used by 2.2% of American marketers, according to a study by the Direct Marketing Association. 
The mobile marketing use study, as reported by the Mobile Marketing Blog, indicates that there remains considerable upside for savvy marketers who choose to use mobile marketing in the early stages of its development.  The study [...]