Media

You say that you recognize the importance of marketing to Hispanics, yet how many businesses are actually doing it?
If you are figuring that most Hispanics read English anyway, perhaps you are right, but don’t you think your company would have an edge if it marketed its products to Latinos in their native language?  
A full 82% [...]

No, we haven’t reached the point where we are buying fortune cookies to help solve the economic problems of the country.
But, the United States census bureau has a $340 million budget to promote the census this year.  Included in the advertising buy is $3000 earmarked by the census to purchase…fortune cookie messages.  The fortune cookies, [...]

We all have a lot of ways to be contacted today.  We have our cell phones which are with us 24/7.  We have our office phones which we often prefer to be called on since it doesn’t use up our anytime minutes and is still more convenient to speak on when we are in the [...]

The New York Times is making a bold move to paid content for its online edition beginning next year.  Many media watchers have questioned whether this would mean to the most famous traditional newspaper in the United States.
NYTimes.com has now revealed its details of the payment plan.  The entire web site will be free to [...]

If you are still employed in the newspaper industry, the future simply doesn’t look bright for you.
According to Outsell, US newspaper print circulation will decline by 3.5% per year over the next three years.  By 2012, only 43 million Sunday newspapers will be sold compared with more than 62 million in the early 1990’s.
For breaking [...]

Thanks to Radio Nigeria for the posting of my radio text messaging video on its site.  There’s a wealth of radio information on the site for anybody in the radio business.

The death of the daily newspaper is not going to happen any time soon.
According to research from Scarborough, 74% of American adults either read the newspaper or visit a newspaper web site at least once per week.  That correlates to 171 million Americans.
The higher the income, the more likely that they are to read a [...]

It wasn’t the Super Bowl of advertisements, but the very first time that an advertisement appeared on television was on July 1, 1941.  Prior to a game between the Brooklyn Dodgers and the Philadelphia Phillies, Bulova paid a whopping $4 for an ad placement on New York City station WNBT.
The 10 second advertisement showed a [...]

Print Classified Advertising by Year in Newspapers
 

2004 — $16.6
2005 — $17.3
2006 — $17.0
2007 — $14.1
2008 — $10.0
2009 — $7.0 (projected)

Digital Advertising by Year in Newspapers
 

2004 — $1.5
2005 — $2.0
2006 — $2.7
2007 — $3.2
2008 — $3.1
2009 — $3.0 (projected)

Total Newspaper Spending by Advertisers and Subscribers
 

2004 — $59.2
2005 — $60.2
2006 — $59.6
2007 — $55.8
2008 — $47.7
2009 — [...]