Internet Statistics

Google continues to dominate the landscape of search in the USA.
According to ComScore’s December ‘09 study, search engine market share in the USA is as follows:

Google - 65.7%
Yahoo - 17.3%
MSN - 10.3%
Ask - 3.7%
AOL - 2.6%

The interesting part of the search engine market share is that the combined share of Yahoo and Bing (MSN) is [...]

According to a survey of readers of Chief Marketer magazine and its corresponding web site, this is what is driving web traffic to its readers’ sites.

Organic SEO - 28%
Email - 18%
Offline Media - 13%
Pay Per Click - 12%
Social Media - 7%
Affiliates - 5%
Mobile Marketing - 1%
Other - 8%
Don’t Know - 12%

(Source — Chief Marketer Oct/Nov [...]

More people are using Twitter than ever before.
US adult Twitterers (or is it Tweeterers?) totaled 6 million in 2008.  In 2009, the amount of Twitterers tripled to 18 million.  Projected Twitterers for 2010 are 26 million; that’s 15.5% of all adults who are online!
What the Tweet!
(Source — eMarketer; September 2009)
You can follow Get Clickz publisher [...]

2009 and the corresponding recession created a tough year for advertising.  Internet advertising, which
increased by 10.6% in 2008, saw its increase drop to just 2.3% in 2009.
Internet advertising companies, however, should not be upset when compared to the advertising declines suffered by all other major mediums from 2008 to 2009.

Internet — + 2.3%
Cable TV — -5.0%
Direct Mail [...]

Millions of Americans online, according to the Harris Interactive Poll.
ESTIMATED NUMBERS OF ADULTS WHO ARE ONLINE (IN MILLIONS)
“At home/at work/at another location, do you personally use a computer to Access the Internet/World Wide Web?”
Base: All adults

In Millions

2009 - July/October*

184

2008 - October/October

184

2007 - July/October

178

2006 - February/April

172

2005 - February/April

163

2004 - June/August

156

2003 - October/December

146

2002 - November/December

140

2001 - September/October

127

2000 [...]

Results of the Harris Interactive Poll of Americans as to how much time they spend online in a typical week.
Harris Poll Results
“Excluding email, how many hours per week, on average, do you typically spend on the Internet or World Wide Web?”
Base: All adults

Online Adults

Average  (Mean) Hours Per Week Spent Online

Total

Online at Home

Online at Work

Online at [...]

Americans are spending more time online than ever before.
According to a Harris Poll, adult internet users in the United States spent an average of over 13 hours online in 2009. 
Adult internet users in the USA has now reached 184 million which makes up 80% of the adult internet population.
Half of those adults online have purchased [...]

A group called Factual has analyzed data from four million web sites and provides the following statistics for those of you who like internet statistics.

28% of sites use Google Analytics
12% use Google AdSense
2% have a Twitter link and Facebook link
20% use Flash
19% have an RSS feed
6% have sitemaps

Stats are compliments of Danny Sullivan and Search Engine Land.

Small business holiday parties seem to be on the rebound from 2008, as more small companies plan to host
them and spend more on their employees than they did last year, according to a study by McCormick and Schmicks.
The average amount most small businesses will spend on employees this year is $36 per person.  Only 24% [...]

Worldwide spending on internet advertising for the third quarter, 2009, showed a drop of 1% versus the same quarter last year, according to IDC.
The USA internet ad spending market showed a decrease of 4% versus last year in the same quarters.  US internet ad spending totaled $6.4 billion.

by Bob Bentz
The number of internet users clicking on banner advertisements has dropped in half in the last two years, according to a study from CommScore.
 
 
The study showed that only 16% of internet users click on banner advertisements in the month of March, 2009.  In July, 2007, 32% of internet users had clicked on banner [...]

According to Nielsen, the average time spent watching videos online per age group.
 

12-17 — 3:00
18-24 — 5:35
25-34 — 4:45
35-44 — 3:30

When you think of Craig’s List, you usually think of FREE.  And, if you know me, you know:
“If it’s free, it’s me.”
But, Craig’s List also has some money making segments.  Here’s how much money Craig’s List has made in recent years.
 

2003 = $7 million
2004 = $9 million
2005 = $15 million
2006 = $30 million
2007 = $55 [...]

Rapid growth continues to occur in the social networking marketplace.  The amount of time that Americans spent on social network sites increased again in August, 2009.  In fact, 17% of all time spent on the internet was spent on social network sites, according to a study from The Nielsen Company.
Online advertising on social networking sites [...]

I’m really trying to get it, but Twitter has raised $100 million for no apparent reason.
Twitter is now valued at over $1 billion!
Currently, the 60-person company has no plans to do anything significant with the money it has raised, but it’s nice to have it…just in case.  Surprisingly, there are no plans to start monetizing [...]

Thanks to a $100 million advertising campaign, BING, Microsoft’s search engine, is gaining ground on Google.
It’s not like it’s an even fight at this point, but BING is closing the gap, albeit a very wide gap.  BING increased its market share of search from 8.0% to 9.3% in the latest study from Comscore.
Google still has [...]

Americans are increasingly turning online for news.
A national study of news habits of US adults, conducted by Opinion Research Corporation, shows that an increasing amount of Americans are getting their news online.  The study measured the percentage of news and information that Americans receive from various media sources each month.
The traditional media of television, newspapers, [...]

Many companies believe they have maxed out pay per click search as a primary lead generation tool.  Moreover, in the past few years, as companies have fought for market share, some pay per click categories have become overpriced.  So, it’s not surprising that pay per click spending in the United States was down 21% in [...]

Here are the top internet advertisers for 2008, as reported by B to B magazine from data accumulated by TNS Media Intelligence.

Monster
Hewlett-Packard
UPS
Experian
Capital One
Verizon
Career Builder
Bank of America
ING
Pythian Group

Internet search engine use increased by 41% worldwide in 2009, according to a study by comScore.
The leading search engines nationwide were:
 

Google - 67.5%
Yahoo - 7.8%
Baidu - 7.0% (Chinese search engine)
Bing - 3.0%

Worldwide, there were 113 billion searches made in July.