Email Marketing

We’ve talked a lot about mobile marketing on the Get Clickz blog, but one thing we probably don’t talk about enough is email marketing.  Email marketing is a steady performer for most companies and brands because it’s cheap, effective, and has a consistently good ROI.  It’s become a mainstay for most marketers.
If you are doing [...]

Did you ever wonder how your email metrics stack up against the national average?  What delivery rates, open rates, and click-through rates should you expect?
While delivery rates have stayed pretty much standard, open rates have continued to decline over the past few years.  This is possibly due to an increase in email received, increase in [...]

Email marketing has grown to a billion dollar industry with more than 100 vendors offering mass email solutions to businesses.
The fact is that email marketing is both cheap, personalized, and effective.  In fact, perhaps the only other medium that can compare with email marketing is mobile marketing.
The use of email is the number one use [...]

According to a study printed in WebProNews about email marketing, the subject line has a great affect on the open rates to your emails.
Here are the Top 10 Subject Line Words to Use:
1. news
2. party
3. newsletter
4. free
5. night
6. sale
7. com
8. update
9. holiday
10. week
Other factors that greatly affect open rates for emails include having a subject [...]