Email Marketing

The overall consensus from numerous studies is that the best day to send promotional emails is Tuesday, Wednesday, or Thursday.
That being said, there’s far more to it than simply picking a day.  If you choose to send email on Monday, send it late in the morning, just before lunch time, as this is the time [...]

According to a study by Return Path, here are the percentage of lost emails by email provider:
*  Bell South — 21.5%
*  Gmail — 20.7
*  MSN — 19.2
*  Hotmail — 19.1
*  Yahoo — 18.5
*  AOL — 17.0
*  Comcast — 14.7
*  Road Runner — 14.6
*  NetZero — 12.2
*  USA.net — 11.2
*  Cox — 5.5
Nationally, in the United [...]

I’ve often qualified leads by the email in which the lead contacts me from.  The worst in my unscientific study?  Hotmail!
But, now, for the first time ever, I’ve seen some data that relates to my concerns.
According to a study by Credit Karma, Comcast customers are the best in terms of credit scores and are also [...]

We’ve talked a lot about mobile marketing on the Get Clickz blog, but one thing we probably don’t talk about enough is email marketing.  Email marketing is a steady performer for most companies and brands because it’s cheap, effective, and has a consistently good ROI.  It’s become a mainstay for most marketers.
If you are doing [...]

Did you ever wonder how your email metrics stack up against the national average?  What delivery rates, open rates, and click-through rates should you expect?
While delivery rates have stayed pretty much standard, open rates have continued to decline over the past few years.  This is possibly due to an increase in email received, increase in [...]

Email marketing has grown to a billion dollar industry with more than 100 vendors offering mass email solutions to businesses.
The fact is that email marketing is both cheap, personalized, and effective.  In fact, perhaps the only other medium that can compare with email marketing is mobile marketing.
The use of email is the number one use [...]

According to a study printed in WebProNews about email marketing, the subject line has a great affect on the open rates to your emails.
Here are the Top 10 Subject Line Words to Use:
1. news
2. party
3. newsletter
4. free
5. night
6. sale
7. com
8. update
9. holiday
10. week
Other factors that greatly affect open rates for emails include having a subject [...]