Advertising

If you think the overall economy had a bad year in 2009, advertising and media took a major hit in 2009.
But, perhaps a recovery is in progress in 2010 for the advertising world as finally there are some encouraging words regarding the economy.
Barclays Capital is bullish on media again.  It believes US advertising will increase [...]

2009 and the corresponding recession created a tough year for advertising.  Internet advertising, which
increased by 10.6% in 2008, saw its increase drop to just 2.3% in 2009.
Internet advertising companies, however, should not be upset when compared to the advertising declines suffered by all other major mediums from 2008 to 2009.

Internet — + 2.3%
Cable TV — -5.0%
Direct Mail [...]

Beginning this past month (December 1, 2009), bloggers are required to reveal their relationship with
companies offering swag or cash to endorse its products.
The Federal Trade Commission has the ability to levy fines of up to $11,000 to bloggers that do not reveal their relationships with paid advertisers.
Companies such as Blogsvertise, which acts as a middleman [...]

by Bob Bentz
The number of internet users clicking on banner advertisements has dropped in half in the last two years, according to a study from CommScore.
 
 
The study showed that only 16% of internet users click on banner advertisements in the month of March, 2009.  In July, 2007, 32% of internet users had clicked on banner [...]

As if plunging circulation wasn’t enough, the newspaper industry was the worst hit medium from the horrible economy in the USA and worldwide.  
Newspaper advertising revenues dropped 29% in the second quarter of 2009, according to the Newspaper Association of America.  Nationwide, the drop converts to $2.8 billion less dollars flowing to what was once the [...]

It’s no surprise in a bad economy that the first thing to get cut by companies is advertising.
 
 
Overall, advertising expenditures in the USA dropped by 15% in the first half of 2009 compared to that of 2008.  That translates to $10 billion less in the overall advertising market for the first half of the year.
Even [...]