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Essential Google Strategies For Your Website

When it comes to promoting your website it is important for you to go by a few of Google’s specific rules and regulations. This is because more traffic flows through the Google search engine than all other search engines combined. Whether fair or not, Google essentially controls the Internet and there isn’t much anyone is able to do about it, so unless something changes, it is necessary to follow different strategies in order to ensure your website is properly promoted and found on Google.

For starters, you need accurate keywords on the website. Keywords are how individuals find your website through the search engine. When you design such a website you need to have the keywords be very specific to the site and not just general words. If the words are on the general basis, you are going to find the search results bring up tens of thousands of search results. The more specific your keywords the easier it is for people to find your website and see its listing.

Using Meta tags on your website is important, although not as important as it used to be. In the coding of the website, the Meta tags are similar to the keywords of your website. These tags help slightly improve your website’s standing on search engines such as Google (it also helps on other sites as well). Other ways you can increase the standing of your website on Google is through back links, or links placed on other websites that direct traffic to your own. Google sees a website with more back links as more valuable), not to mention pictures and videos, because the more pictures and videos a website has the more ways someone can find the website (through a video or image search).

In order to promote your website it is a good idea to utilize a service known as Google Adwords. With Adwords, you create advertisements and have the content appear on Google and similar sites when a search is performed with your given keywords. Once the search is performed your advertisement appears. This way, you do not have to spend money on your advertisement appearing for individuals who are not going to actually show interest in your product or want to buy it. This gives you a direct link to your key demographic and saves you on marketing money, all while pushing the website to the top of the Google search engine.

Author’s bio:
Maria Rodriguez: Maria is a kindergarten teacher from Glasgow. Maria works as a blogger after school. She works on articles based on finance like PPI claims, loans and how to handle your credit card in a wiser way. She loves music and art. Catch her at ppiclaimsmaria.

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