internet marketing blog

Advertising Agency Social Media Plans for 2012

Ad agency social media spend for2012 as surveyed by Strata.

  • 4 percent say that it will be three to five years before there is a greater spend in digital than traditional media (that’s a 50 percent increase over 3Q 2011); but 38 percent still feel that shift will never happen.
  • Android is the second most popular mobile advertising choice at 71 percent; iPad remains third (46 percent).
  • For mobile advertising the top option is display (46 percent) followed by SMS advertising (25 percent, but up 61 percent since 4Q 2010).
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