Text Message Marketing for Auto Accessory Retailer
Auto Accessory Warehouse, a San Bernardino, California retailer of auto accessories, has found success with text message marketing to increase sales. In fact, its initial text message marketing promotion resulted in over $5000 in new sales for an investment of less than $175 in text message advertising.
Auto Accessory Warehouse has found success with text message marketing to its opt-in database of previous customers. Its initial text message marketing promotion resulted in an astonishing 2800% ROI.
Mike Kazi is the owner of Auto Accessory Warehouse. Kazi was looking for a new medium of advertising given that his print media and radio advertising were not generating the kind of results recently that he had hoped. He found that advertising jewel with text message marketing and chose to work with text message marketing company 84444.com.
Auto Accessory Warehouse did a broadcast text message program to its opt-in database of about 4400 customers. The initial offer was for a special window tinting service. Kazi wasn’t sure that his Fall promotion would be successful since window tinting is usually a product that is purchased in the Spring and Summer, but he went ahead with it anyway.
The text message promotion resulted in over 20 sales of the window tinting special. Many customers also made other purchases in addition to the window tinting. Auto Accessory Warehouse’s final sales were over $5000 directly from the text message promotion. His investment to send the text messages was a mere $175.
“We sent out our first broadcast and our phones were just ringing off the hook,” said Kazi. “They came for other stuff too like wheels and tires. We even sold somebody an Alpine navigation system.”
Not surprisingly, Kazi and Auto Accessory Warehouse are hooked. It plans to continue to use text message marketing for special offers about once or twice per month. It also plans to offer non-selling automotive tips to its customers since most of his customers are passionate about cars. Kazi recognizes that for text message marketing to be effective it must be used prudently since customers can opt-out of his text message alerts at any time.
Auto Accessory Warehouse is also planning to expand into other forms of mobile marketing and is considering developing an app, a mobile web site, and using QR Codes, but text message marketing will likely continue to be at the core of its promotions.
“I don’t know if there’s a better way to get a message across,” said Kazi, “because everybody is using cell phones these days.”
Auto Accessory Warehouse is a San Bernardino, California retailer of auto accessories, including wheels and tires, grills, lighting, navigation systems, security systems, audio and video, and window tinting. It has been in business since 1999 and is located at 327 East Redlands Blvd. in San Bernardino.
84444.com, a product of Advanced Telecom Services, is a provider of text message marketing services to businesses and organizations. With 84444.com, retail businesses can launch interactive and broadcast text message marketing promotions from the convenience of their desktop computers. Advanced Telecom Services, of Wayne, Pennsylvania, is a one stop mobile marketing shop offering mobile app development, mobile web sites, custom QR Codes, and text message marketing.