Get Those Visitors Back
What happens when a surfer visits your site, doesn’t buy, and then goes on to other sites. Will he remember you the next time he is searching for your product? Probably not.
Maybe the prospect just was in the fact finding stage for now and doesn’t need your product for several weeks. You want to remind him of your product so how do you do it?
Getting that prospect back to your site is known as retargeting. It’s an up and coming field in the internet marketing world, because it simply makes sense. Isn’t somebody who has been to your site before a better prospect than one who hasn’t?
One retargeting company is Recrue Media. Recrue is able to reach about 90% of internet users in the United States. Now, that’s what I call reach!
Remarketing to prospects who have previously been to your web site makes sense. In fact, I think I am going to try it soon.
