Generation Y and Social Media
No Bull: Generation Y Loves Facebook.
Here’s some interesting stats regarding Generation Y and their use of social media sites.
- 99% of those 18-24 have a profile on a social networking site (Seems high to me.) (Source — Participatory Marketing Network; May, 2010)
- 75% of Americans 18-34 have a Facebook or My Space account (Harris Interactive; April 2009)
- 66% of marketers used social media marketing in 2009. That’s up from 20% in 2007. (Association of National Advertisers; August 2009)
Editor’s Note — When hiring Generation Y employees, consider blocking Facebook in the office.
