Why Aren’t You Marketing to Hispanics?
Mobile marketing works for Hispanics
You say that you recognize the importance of marketing to Hispanics, yet how many businesses are actually doing it?
If you are figuring that most Hispanics read English anyway, perhaps you are right, but don’t you think your company would have an edge if it marketed its products to Latinos in their native language?
A full 82% of businesses have no plans to market to Hispanics.
- 38% don’t think the ROI would be justified.
- 29% figure their current marketing is sufficient and effective.
- 21% say they don’t have the budget.
- 2% simply don’t know where to begin.
