Paid Blog Posts Revealed
In October, the FTC announced its final revisions on the rules that will affect bloggers that give endorsements
She was not paid for this post.
to products.
The FTC has indicated that bloggers that make an endorsement of a product must convey if there is compensation involved for that endorsement.
I think it’s a good rule, but it’s one of those rules that is going to be very difficult to enforce and probably not worth the effort to do so.
In many cases, however, bloggers write about products with the aim of the advertiser being primarily to obtain a link for SEO purposes. Such articles don’t really have to be endorsements of the product. It isn’t clear to be how these non-endorsement blog posts occur.
That being said, this blog, and all of the blogs published under the Olympic Internet banner, categorize all paid advertisement posts as “Promotional Considerations.”
You can tell we like sports.
