USA Advertising Forecast 2010
Advertising may lead the way to economic recovery in 2010.
If you think the overall economy had a bad year in 2009, advertising and media took a major hit in 2009.
But, perhaps a recovery is in progress in 2010 for the advertising world as finally there are some encouraging words regarding the economy.
Barclays Capital is bullish on media again. It believes US advertising will increase by 3.5% to $167 billion in 2010. Some benefits in 2010 are the Vancouver 2010 Olympics, the soccer World Cup, and political advertising.
The report shows the following media showing advertising gains in 2010:
- Network TV — + 7.8%
- Cable TV — +6.0%
- Local TV — +5.0%
- Internet — +8.9%
- Radio — +2.2%
