Why Are You Using Social Networks?
The Chief Marketer survey also asked why brands and companies are using social networks. The responses were varied, but show the folowing results.
- Drive traffic to web site - 69%
- Speak to fans - 59%
- Generate leads - 46%
- Generate sales - 40%
- Generate opt-ins - 28%
- Keep up with competition - 20%
- Handle customer problems - 16%
(Source - Chief Marketer)
