Why Are You Using Social Networks?
The Chief Marketer survey also asked why brands and companies are using social networks. The responses were varied, but show the folowing results.
- Drive traffic to web site – 69%
- Speak to fans – 59%
- Generate leads – 46%
- Generate sales – 40%
- Generate opt-ins – 28%
- Keep up with competition – 20%
- Handle customer problems – 16%
(Source – Chief Marketer)
