Managing Email Marketing
Posted by admin on 1/04/10 • Categorized as Promotions
We’ve talked a lot about mobile marketing on the Get Clickz blog, but one thing we probably don’t talk about enough is email marketing. Email marketing is a steady performer for most companies and brands because it’s cheap, effective, and has a consistently good ROI. It’s become a mainstay for most marketers.
If you are doing email marketing, you probably are using some kind of email marketing software. It’s hard to imagine doing email marketing without some software to control the program, because there are so many variables. For instance, you need to be able to delete those recipients that opt-out of the email solution; if you don’t you can suffer some severe penalties from the anti-Spam laws.
Opt-in email marketing is really the only way to go. If you send your emails to people that don’t want to receive them, then you will likely do more harm to your brand than good. While it may seem like a daunting task to get a proper opt-in, it really isn’t. Just offer something of value like an email marketing white paper and interested parties will join faster than you can imagine.
The Obama 2008 campaign used iContact for its email marketing during the presidential election. We aren’t sure who John McCain used, if any, but we know that the Obama campaign touched Americans unlike anybody in the past has.
Having iContact as its email partner didn’t hurt.
