Tough Year for Advertising
2009 and the corresponding recession created a tough year for advertising. Internet advertising, which
Internet advertising was up 2% in '09.
increased by 10.6% in 2008, saw its increase drop to just 2.3% in 2009.
Internet advertising companies, however, should not be upset when compared to the advertising declines suffered by all other major mediums from 2008 to 2009.
- Internet — + 2.3%
- Cable TV — -5.0%
- Direct Mail — – 10.0%
- Yellow Pages — -13%
- Outdoor — -14%
- Radio — -15.1%
- Broadcast TV — -19.0%
- Magazines — -20.0%
- Newspapers — -25.0%
The total decline of advertising over all mediums showed a decrease of 13.5% in 2009 versus 2008.
Internet advertising is expected to increase by 5.7% from 2009 to 2010 so don’t sell your Google stock now.
(Source — Barclays Capital)
