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Tough Year for Advertising

2009 and the corresponding recession created a tough year for advertisingInternet advertising, which

Internet advertising was up 2% in 09.

Internet advertising was up 2% in '09.

increased by 10.6% in 2008, saw its increase drop to just 2.3% in 2009.

Internet advertising companies, however, should not be upset when compared to the advertising declines suffered by all other major mediums from 2008 to 2009.

  • Internet — + 2.3%
  • Cable TV — -5.0%
  • Direct Mail — – 10.0%
  • Yellow Pages — -13%
  • Outdoor — -14%
  • Radio — -15.1%
  • Broadcast TV — -19.0%
  • Magazines — -20.0%
  • Newspapers — -25.0%

The total decline of advertising over all mediums showed a decrease of 13.5% in 2009 versus 2008.

Internet advertising is expected to increase by 5.7% from 2009 to 2010 so don’t sell your Google stock now.

(Source — Barclays Capital)

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