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If you think the overall economy had a bad year in 2009, advertising and media took a major hit in 2009.
But, perhaps a recovery is in progress in 2010 for the advertising world as finally there are some encouraging words regarding the economy.
Barclays Capital is bullish on media again.  It believes US advertising will increase [...]

Ever since I became interested in search engine optimization, one of the basic things that I’ve learned is that links from .gov and .edu links are inherently more valuable than traditional links.  That seems to make sense as its certainly more difficult to obtain these links than it is to obtain a link from a [...]

How much would it be worth if you could increase the productivity of all of your employees by 15% with an
investment of a few hundred dollars per employee?
That’s just what Advanced Telecom Services did by providing all of its employees with two computer monitors.  CEO Bret Dunlap said it would increase productivity by 30%.  I’m [...]

Real-time search is dramatically changing search results at Google.  If the soon-to-be implemented Caffeine program is Google on speed, then the rankings are going to be changing constantly on premium keyword terms.
Get Clickz’ publisher Bob Bentz was quoted in a January 12, 2010 article in Digital Media Buzz.

The Chief Marketer survey also asked why brands and companies are using social networks.  The responses were varied, but show the folowing results.

Drive traffic to web site - 69%
Speak to fans - 59%
Generate leads - 46%
Generate sales - 40%
Generate opt-ins - 28%
Keep up with competition - 20%
Handle customer problems - 16%

(Source - Chief Marketer)

Best of the Web Discount Promo Code
January 2010
It’s January 2010 and one of the best places to purchase a link is with the Best of the Web directory.  Yes, I know you’ve been reading all about SEO online and most stories say that buying directories is just a little bit better than a kick to [...]

According to a survey of readers of Chief Marketer magazine and its corresponding web site, this is what is driving web traffic to its readers’ sites.

Organic SEO - 28%
Email - 18%
Offline Media - 13%
Pay Per Click - 12%
Social Media - 7%
Affiliates - 5%
Mobile Marketing - 1%
Other - 8%
Don’t Know - 12%

(Source — Chief Marketer Oct/Nov [...]

We’ve talked a lot about mobile marketing on the Get Clickz blog, but one thing we probably don’t talk about enough is email marketing.  Email marketing is a steady performer for most companies and brands because it’s cheap, effective, and has a consistently good ROI.  It’s become a mainstay for most marketers.
If you are doing [...]

More people are using Twitter than ever before.
US adult Twitterers (or is it Tweeterers?) totaled 6 million in 2008.  In 2009, the amount of Twitterers tripled to 18 million.  Projected Twitterers for 2010 are 26 million; that’s 15.5% of all adults who are online!
What the Tweet!
(Source — eMarketer; September 2009)
You can follow Get Clickz publisher [...]

2009 and the corresponding recession created a tough year for advertising.  Internet advertising, which
increased by 10.6% in 2008, saw its increase drop to just 2.3% in 2009.
Internet advertising companies, however, should not be upset when compared to the advertising declines suffered by all other major mediums from 2008 to 2009.

Internet — + 2.3%
Cable TV — -5.0%
Direct Mail [...]

Beginning this past month (December 1, 2009), bloggers are required to reveal their relationship with
companies offering swag or cash to endorse its products.
The Federal Trade Commission has the ability to levy fines of up to $11,000 to bloggers that do not reveal their relationships with paid advertisers.
Companies such as Blogsvertise, which acts as a middleman [...]

Millions of Americans online, according to the Harris Interactive Poll.
ESTIMATED NUMBERS OF ADULTS WHO ARE ONLINE (IN MILLIONS)
“At home/at work/at another location, do you personally use a computer to Access the Internet/World Wide Web?”
Base: All adults

In Millions

2009 - July/October*

184

2008 - October/October

184

2007 - July/October

178

2006 - February/April

172

2005 - February/April

163

2004 - June/August

156

2003 - October/December

146

2002 - November/December

140

2001 - September/October

127

2000 [...]

Results of the Harris Interactive Poll of Americans as to how much time they spend online in a typical week.
Harris Poll Results
“Excluding email, how many hours per week, on average, do you typically spend on the Internet or World Wide Web?”
Base: All adults

Online Adults

Average  (Mean) Hours Per Week Spent Online

Total

Online at Home

Online at Work

Online at [...]

Americans are spending more time online than ever before.
According to a Harris Poll, adult internet users in the United States spent an average of over 13 hours online in 2009. 
Adult internet users in the USA has now reached 184 million which makes up 80% of the adult internet population.
Half of those adults online have purchased [...]

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