Newspaper Revenue by Year | Print Classified Advertising by Year | Newspaper Digital Revenue

Newspaper Revenues by Year

Print Classified Advertising by Year in Newspapers

2004 — $16.6
2005 — $17.3
2006 — $17.0
2007 — $14.1
2008 — $10.0
2009 — $7.0 (projected)

Digital Advertising by Year in Newspapers

2004 — $1.5
2005 — $2.0
2006 — $2.7
2007 — $3.2
2008 — $3.1
2009 — $3.0 (projected)

Total Newspaper Spending by Advertisers and Subscribers

2004 — $59.2
2005 — $60.2
2006 — $59.6
2007 — $55.8
2008 — $47.7
2009 — $39.1 (projected)

It’s easy to see why newspapers are struggling. The loss of subscription revenues and the decline of advertising revenues, especially in classifieds, is causing layoffs and bankruptcies at many newspapers in the United States.

While newspapers are struggling, many are looking to new non-traditional types of revenues. This includes mobile marketing for newspapers and mobile classifieds. By targeting the internet and mobile phone, newspapers have a chance to regain their once lofty position as the city’s go-to source for advertising.

This entry was posted on Tuesday, October 6th, 2009 at 1:11 am and is filed under Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.