Email Marketing Metrics
Did you ever wonder how your email metrics stack up against the national average? What delivery rates, open rates, and click-through rates should you expect?
While delivery rates have stayed pretty much standard, open rates have continued to decline over the past few years. This is possibly due to an increase in email received, increase in spam, or consumers decreasing distaste for email advertising. This decrease is also one of the reasons why marketers are turning to new mediums, such as mobile marketing, to make up for the decreasing effectiveness of email.
Here are the average email marketing metrics in the USA.
- Delivery Rate = 93.6%
- Open Rate = 19.8%
- Click-Through Rate = 5.9%
(Source — Epsilon, Q3 2008)
