Turning On Line for News
Americans are increasingly turning online for news.
No wonder online news is growing.
A national study of news habits of US adults, conducted by Opinion Research Corporation, shows that an increasing amount of Americans are getting their news online. The study measured the percentage of news and information that Americans receive from various media sources each month.
The traditional media of television, newspapers, and radio continue to hold the top three spots in terms of news gathered by Americans, but their market share is dropping. Television dropped from 34.7% last year to 31.1% this year while newspapers fell from 23.5% to 19.4%. Surprisingly, radio showed growth from 16.5% to 19.4%.
Online news sites garnered 14.6% of the total news market, up from 12.7% last year.
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Television 31.1%
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Daily Newspaper 19.4%
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Radio 19.4%
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Online 14.6%
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Weekly papers 4.4%
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Free shoppers 2.9%
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Magazines 2.1%
Online use was highest, in comparison to the general public, amongst the college educated, Hispanics, and those earning in excess of $100k per year. Also, not surprisingly, the younger demos were more likely to get most of their news from the internet.
High income adults earning $100k or more per year receive considerably more news from the internet than the typical American by 23.1% to 14.6%. Young adults, ages 18-34, receive 20.0% of their news from the internet. Hispanics receive 21%.
