Email Marketing Growth
I read today that the newspaper industry is down 29% in advertising this year! Oh my gosh! That’s a lot of advertising dollars gone!
Where have those ad dollars gone? Well, there certainly not going to radio or television so they must be moving to internet advertising, mobile marketing, and email marketing. The ROI on email marketing is just so much more superior than to that of traditional advertising like newspaper ads. Moreover, email marketing is traceable so you can see exactly what your return is. Traditional media doesn’t work that way.
The reason that it works so well is the a good list is an opt-in email marketing list. People don’t just end up on the list; they have chosen to receive your marketing messages. That’s why it’s so darn effective.
You can see a video overview of the iContact email system on its web site. When it comes to email marketing software, iContact is certainly one of the easiest to use and one of the cheapest such service on the internet.
You won’t go wrong if you use iContact for your email marketing. They’re good.
