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Advertising Expenditures

Posted by ballparkbob on 8/22/09 • Categorized as Fun Stuff

Advertising expenditures in the United States for 2007 are as follows.

Direct Mail is still leaving the building.

Direct Mail is still leaving the building.

1.  Direct Mail — $60 billion
2.  Television — $45
3.  Newspapers — $42
4.  Miscellaneous — $37
5.  Cable — $26
6.  Radio — $19
7.  Yellow Pages — $14
8.  Magazines — $14
9.  Internet — $11
10. Outdoor — $7

(source — Marketing Growth Strategies)

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