Email Marketing Continues Explosive Growth
Email marketing has grown to a billion dollar industry with more than 100 vendors offering mass email 
solutions to businesses.
The fact is that email marketing is both cheap, personalized, and effective. In fact, perhaps the only other medium that can compare with email marketing is mobile marketing.
The use of email is the number one use of the internet by the US population. According to Pew, over 90% of adult internet users said they send and receive email. The only category of use that comes close is search engine use. Not even reading blogs comes close to email.
SPAM has always been a problem with email marketing. And, the CAN-SPAM Act of 2003 did little to stop it. In most cases, SPAM’ers just moved offshore. Now, marketing to cell phones is also covered by CAN-SPAM.
There’s no denying the size of the market, however. According to Forrester, 158 billion email messages were sent in the USA in 2008. Growth is anticipated to be an additional 63% to 258 bilion in 2013.
Business use of email marketing, as estimated by Marketing Growth Strategies LLC, is $1.3 billion and growth is anticipated to reach $2.5 billion in just 3 more years.
Substantial growth is a real possibility given that while 70% of large companies (500+ employees) are using email marketing, only 20% of small companies (20-99 employees) are using it and only 3% of very small companies (up to 19 employees).
