Best Time to Cold Call
Most sales reps hate cold calling. After all, what’s to like about it?
Thursday early morning and late afternoon are the best times to make cold calls.
Most people you don’t ever reach and some are pretty rude. As somebody who has been selling for over 25 years, I can tell you that the situation is getting worse.
Sure, there are ways to make cold calling less cold, like using Linked In for example. But, you’ll soon tap out those resources. The fact is: a good salesperson needs to make cold calls. MORE cold calls. I’ve never met a sales manager who says a salesperson is making enough cold calls.
“Remember, it’s not your batting average that counts, it’s how many hits you get!” (Bob Bentz)
The best time to make cold calls? Try Thursdays, said Dr. James Oldroyd, of the Kellogg School of Management, who did a study on cold calling success. The best times? Early morning, 8 - 9 AM and late afternoon 4 - 5 PM.
For those of us who work in the internet business, I’d say most of us prefer the latter.
The worst time to make cold calls? Right after lunch!
