Interactive Marketing: $55 Billion by 2014

Throw out the print. Mobile classifieds are the future of the newspaper industry.

Interactive marketing in the United States will reach $55 billion by 2014, according to a study by Forrester Research.

Search marketing will lead the growth, totaling $31.5 billion by 2014, followed by display advertising at $16.9 billion.  Social media projects to $3.1 billion and email marketing to $2.1 billion.

The news is not good news for traditional advertising media like newspaper, radio, and television.  Forrester found that 60% of those surveyed plan to fund interactive marketing to industries like mobile marketing by shifting dollars away from traditional media. 

The answer for traditional media, therefore, is to embrace interactive media through programs like mobile classifieds.

This entry was posted on Monday, July 13th, 2009 at 10:06 am and is filed under Internet Statistics, Mobile Marketing, Social Media Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.