Mobile Marketing Growing
“Mobile marketing continues to grow,” said Bob Bentz, president of Advanced Telecom Services. “When we talk to advertising agencies, they usually know very little about it, but once they try it, their customers are sold.”
The best thing about mobile marketing is being able to have a one-on-one relationship with the consumer or prospect on the only medium that he has with him 24/7. The other great thing about mobile marketing is that you can reach the prospect when he is most likely to buy.
“Subway is one of our clients and they send their broadcast text messages at 11:30 am, right before lunch,” said Bentz. “We’ve had other clients like nightclubs and gentlemen’s clubs that send messages right when the game ends and the fans are walking out to their cars,” added Bentz.
Now, that’s powerful marketing!
