Negative Keywords List for Pay Per Click

If you are doing pay per click, you want to maximize your clicks while keeping in line with your budget.  It’s always scary to make your pay per click program more aggressive by going out on the Content Network or using the Broad Match option.

For example, if you are a watch e-commerce retailer, and you use the term “watch” in its broadest sense, you could get consumers searching for “watch porn online.”  Surely, these surfers won’t convert to selling more Timex’s.

That’s where negative keywords come in.  It’s critical to use them, but it’s easy to put more effort into coming up with your own keyword list and neglected your negative keyword list.  Engine Ready provides a great negative keywords list that probably includes some that you’ve never thought of before and aren’t using.  By not using these negative keywords, you may be wasting some serious money on your pay per click programs.

This entry was posted on Thursday, April 2nd, 2009 at 10:25 pm and is filed under Pay Per Click Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.