US Online Advertising Stats
The top three formats for online advertising in the United States are Paid Search followed by Display and then Classifieds, according to Yahoo.
In 2008, the breakdown of US online advertising in billions of dollars was as follows:
- Paid Search = $11.0
- Display = $5.9
- Classifieds = $4.7
Projected revenues for 2011 for US online advertising is:
- Paid Search = $16.6
- Display = $8.2
- Classifieds = $6.9
The literature where these statistics were obtained do not say the original source of the study, but you’d have to think that Yahoo would use aggressive statistics when it comes to Paid Search. The interesting thing about the study, however, is that classifieds, including mobile classifieds, once the monopoly of the newspaper industry, continues to be a huge growth area for the internet.
