Mobile Marketing Emerging
Is 2009 the Year of Mobile Marketing?
We’ve been hearing about the potential of marketing by text message for some time now. But, not as many 
major brands have got into the act as one would have thought.
It’s surprising that it hasn’t been more popular given that 94% of all text messages are opened and read immediately upon receipt, including promotional text messages. Remember the fax machine from the early 1990’s? It was a novelty to receive a fax. When the fax machine rang, you ran over to it to see what was coming in on that curly paper.
The same is true with text message marketing. It works, because it’s still a novelty to receive a text message advertisement. And, with the strict opt-in policies being enforced by the carriers and the government, an advertiser is unable to spam. Therefore, the messages received are wanted by the consumers.
A new site called 84444.com offers do-it-yourself text message promotions. The site allows for advertisers and advertising agencies to set up mobile marketing promotions with just a few clicks of the mouse. Interactive and broadcast text message promotions can be ready and launched in seconds.
Mobile marketing is red hot this year as more brands are eliminating general brand recognition advertising with promotions that are trackable. Advertising such as mobile coupons fits the bill. When the consumer walks into the store with a mobile coupon, that’s a direct sale that shows the power of mobile marketing.
