Mobile Marketing Still Has Considerable Upside
Mobile Marketing is only being used by 2.2% of American marketers, according to a study
by the Direct Marketing Association.
The mobile marketing use study, as reported by the Mobile Marketing Blog, indicates that there remains considerable upside for savvy marketers who choose to use mobile marketing in the early stages of its development. The study also quotes Bob Bentz, director of marketing at Advanced Telecom Services, as to why text message marketing has been slower to begin than the projections show.
GetClickz has seen several clever cell phone marketing promotions, but certainly not enough, but we are sure that this is an advertising and promotion tool that we’ll be hearing more about in the new year.
