Search Engine Marketing Growth
Search Engine Marketing growth continued in 2007 and actually exceeded expectations, according to a study by Intellisurvey.
For 2007, total search engine marketing was $12.2 billion, up from $9.4 billion in 2006. The study concludes that search engine marketing will be a $25.2 billion market by 2011.
Of the total in 2007, the lion’s share of the revenue came from paid search at 87% followed by Search Engine Optimization at 11%. Paid inclusion accounted for less than 1%.
